Digital Marketing Executive

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Digital Marketing Executive

Published: 07/04/2021
Location
Skipton, North Yorkshire
Job Type
Department
Recruitment
Shifts
Days
Pay Rate
£24,000-£28,000
Location
Skipton

Description

Our client based in Skipton is looking to recruit an experienced and confident Digital Marketing Executive, with a strong grounding in SEO, to join their growing Marketing Department. This role is a great opportunity to take ownership of developing and strengthening SEO strategies across all company websites and delivering marketing content within a creative and friendly environment.

Responsibilities

  • Create successful SEO strategies through in-depth research and insights that will get have a positive impact on website rankings, traffic and value.
  • Carrying out site technical SEO audits, determining actions and implementing technical improvements to drive traffic and conversion.
  • Produce ongoing keyword gap analysis, identifying and implementing opportunities to drive relevant organic traffic through engaging content creation.
  • Monitor backlinks and proactively manage the website link profiles.
  • Own blogger and webmaster relationships and drive link acquisition strategy for all company web properties.
  • Design and implement promotional, cross selling and conversion rate optimisation strategies to deliver increased sales and AOV on ecommerce properties.
  • Maintain and administer updates to company web properties, liaising with development agency(s) where needed.
  • Own and maintain the company Amazon, eBay and Etsy channels.
  • Liaise with companies, agencies and freelancers as required for marketing services.
  • Support the Senior Marketing Executive in other marketing functions.

Skills & Experience Required

  • Three years’ experience in Digital Marketing, specifically an SEO focused role.
  • A demonstrable understanding of Technical SEO.
  • Clear and demonstrable experience of working with the key suite of SEO tools to drive performance (such as SEMrush, Google Analytics, Google Search Console, Google Data Studio, Screaming Frog etc)
  • A good understanding of the other concepts of digital marketing and the main channels and techniques – Paid Search, Social Media advertising, Affiliate Marketing.
  • An excellent communicator with strong opportunity identification / problem-solving capabilities.
  • The ability to adapt to evolving situations and challenges. Open to suggestion, collaboration and able to embrace change.
  • Excellent time management skills, able to plan, organise, and schedule workloads to hit deadlines and deliver on KPIs.
  • Social Media management.
  • Experience using Adobe Creative Cloud.
  • Understanding of web platforms: WordPress – essential, Magento 2 – preferable.
  • Proficient in the use of Excel and Google Sheets.

This is a full time, permanent role.

  • Salary: £24,000-£28,000 (dependent on experience)
  • Flexible Working Hours & Working from Home Available
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